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Burrell Communications / Comcast


Burrell Communications hired LeslieWrites, along with superstar event planner Dana Anderson, to produce a high-profile Comcast Scandal Viewing Party to generate awareness for XFINITY CelebrateBlackTV.com among social media influencers and their followers at the 5th annual Blogalicious conference in Atlanta. The event provided an integrated, 360° experience that engaged more than 350 multicultural bloggers for an evening of Scandal-themed fun, fashion and entertainment, creating an immediate connection with the brand.

Playing on the ABC Scandal premiere episode’s theme, “It’s Handled,” the venue was transformed into a dramatic, stylish theater-style venue providing bloggers an experience that strengthened brand affinity and gave them an experience they won’t soon forget. Signage and branded Scandal quotes were strategically placed in the ballroom to reinforce key messages and provide a halo effect for the brand.

Leveraging the influential blogger community along with the #CBTVScandal hashtag proved to be a potent force for making CelebrateBlackTV.com part of the premiere night’s Scandal conversation. For the premiere evening, #CBTVScandal:

· Garnered 4.7K Tweets

· Reached an audience of 1.4M

· Achieved an exposure of 11.8M (17M to-date)

Though the broader communications strategy focused on the power of social media among this influential group of bloggers, the Comcast Scandal Viewing Party received coverage from national and local media outlets including:

· Essence.com (853K average monthly visitors)

· MSNBC TheGrio.com (382K average monthly visitors)

· Atlanta Journal Constitution (104M average monthly visitors)

· Babble.com/Walt Disney World Blog (7.5M average monthly visitors)

· Techsavvymama.com (87K average monthly visitors)

Bloggers shared their enthusiasm and excitement about the Scandal event with thousands of Twitter, Instagram and Facebook followers. Here is a snapshot of a few blogger comments:

“Congrats to the brilliant XFINITY team for a job WELL done. Thursday’s #cbtvscandal party was one of my fav highlights of #Blogalicious5!” -@inhershoesblog

“Beautifully styled party. Very well done.”
-@ohthatyolanda

“The energy is amazing at the #CBTVScandal party hosted by @luvvie & @kaileirich!” - @beblogalicious

Here’s what Burrell Communications, VP Group Account Director James Patterson had to say about working with LeslieWrites:

"Leslie is the consummate communications leader and professional. She builds comprehensive communications strategies that truly engage and delight the target audience. Moreover, she understands that a great strategy is meaningless without flawless execution. You can trust Leslie to deliver everything she has promised - and more.”

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